This assignment was our first group project. Our objective for this assignment was to notify our customers that we were going to be increasing our shipping rates. This assignment was also intended to submerse ourselves into a group asmoshere in a business setting. We were not just working on a class project. We had deadlines to keep up with and we had to manage to keep our customers happy even though we were increasing their shipping rates.
This assignment not only tested our ability to work in a group atmosphere and manage to produce a final product that all group members were happy with, but this assignment tested our ability to anayze our audience in a way that was beneficial to the company.
Increasing the shipping rates to customers often times causes your customers to become angry. They do not want to spend more money. Our ability to write a letter that left our customers still feeling good about using us over a competator was put to the test.
